Because I have been in your shoes for the last 19 years.
It all started in August 2002. My then boss: 'Would you consider going to India to start a magazine?' My reply: 'Hell yeah!'
A month later, I was in a small town in the south of India, having designed from scratch and now running a small monthly magazine written by young foreigners for locals. 24 years old, first time on a plane, first time out of my own country. Teaching young Americans, Brits, and other Europeans how to be journalists while managing several translators and a local reporter twice my age. I LOVED it!
Then came Ghana, 2 years later. Country Director no less. Managing offices in 3 regions of the country, a total of 20 staff, with a deputy twice my age (in fact, I called him 'uncle') and ultimately responsible for the fate of around 300 foreign travelers per year.
Dozens more countries followed, hundreds of bosses, peers and direct reports, thousands of clients of more than 40 nationalities. Failures, lessons, stress, and so many cool projects and adventures. I LOVED it all!
Then a while ago, my then-manager tells me during the annual review: 'Your direct reports said that because of your coaching management style they feel empowered, trusted, and supported.'
First I wondered what this coaching management thing was and how exactly I was doing it. Then I became a certified coach, and started putting together, testing and refining a step-by-step strategic coaching approach to leadership as a middle manager. This course is it!